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Sales Strategy

June 18, 2020

The Catch 22 of a Mid-Level Sales Manager

One of the fascinating aspects of corporate psychology is knowing that an attribute that makes someone great at one job can impair them in another. For example, at Psynet Group we are proud to be associated with a healthcare company that is so efficient that they deliver great services at lower costs while still providing … Read More

Category iconAssessments,  Case Studies,  Leadership development,  Sales Strategy

April 28, 2020

Death of a Salesman? I Sure Hope Not

In Arthur Miller’s play, Death of a Salesman, the main character Willy Loman struggles to understand who he is in a new society and reality. He is a 63-year-old salesman who just lost his job and quite frankly, doesn’t know who he is anymore.  Sales were his life, all he ever knew, actually. So when … Read More

Category iconCommunication,  Covid-19,  Sales Strategy

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